Search Engine Optimisation

Is your website invisible?

SEO icon with SEO arrow on target bullseye
It is if your business is not showing on the first page of Google results for your most important search terms.

SEO or Search Engine Optimisation will help you build your brand, reach your audience and grow your business.

Is your website invisible?

SEO icon with SEO arrow on target bullseyeIf your business is not showing on the first page of Google results for your most important search terms then it is. SEO or Search Engine Optimisation will help you build your brand, reach your audience and grow your business.

SEO report

Good SEO means...

Good SEO means...

a fast, easily usable, technically flawless, well-connected website with high quality content that truly helps your visitors. Phew!
a fast, easily usable, technically flawless, well-connected website with high quality content that truly helps your visitors. Phew!

Why is SEO so effective?

Did you know?

Did you know?

Google received 76% of desktop search engine traffic in the last year.(i) The first page of Google's results gets 91.5% of that search traffic and a whopping 60% of it goes to the top three results!
In 2018, 87% of consumers started their shopping experience online, using both online search and marketplaces.(ii)
Your competitors are investing in SEO because it's effective. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.(iii)
Local Google “near me” searches have increased two-fold since 2017 and 78% of location-based mobile searches result in an offline purchase.(iv)
Google received 76% of desktop search engine traffic in the last year.(i) The first page of Google's results gets 91.5% of that search traffic and a whopping 60% of it goes to the top three results!

In 2018, 87% of consumers started their shopping experience online, using both online search and marketplaces.(ii)

Your competitors are investing in SEO because it's effective. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.(iii)

Local Google “near me” searches have increased two-fold since 2017 and 78% of location-based mobile searches result in an offline purchase.(iv)

Search Engine Optimisation gets you places

So how does SEO work? Some truths…

It’s a competition folks!

Google and other search engines want to give their users high quality results which answer their users’ questions. Website owners and marketers want to make sure their website is highly visible at the top of results. Thus, there is a great competition out there to show Google whose website is best, whilst Google is continuously tweaking how it makes that decision!

You have to play by Google’s rules

Historically, this led to all sorts of shenanigans that ‘tricked’ the Google algorithms using techniques like ‘keyword stuffing’. Nowadays Google has clamped down on much of that ‘spam’ and there are severe penalties for abusing the system.

In a nutshell, there are no shortcuts!

Our goal is to tick as many boxes for search engines as possible, and make your website the most user-friendly, information-rich, mobile-friendly and shareable within your target audience.

This takes time and guess what? Search engines WANT it to take time.

Google wants to rank high-quality, trustworthy content and it takes time to create that content, gain back-link referrals and build that trust. (Sometimes there can be near instant effects when starting SEO, but this really depends on competition for your terms). Consequently, Google prefers established websites with a good track history.

The upshot?

Start the SEO work as soon as possible  and begin building your own website’s trust and authority.

Pricing*

Kick Start SEO

includes a single block of work to get the greatest impact straight away

£249 one-off fee

Initial consultation and agreement of your important search terms and goal setting

Keyword research and competition analysis

Optimise webpage headings, page copy, images and meta data (for search engines to read)

Add webpage schema (data that helps search engines categorise your content) where applicable

Set up Google My Business, Bing My Places and other Business Listing website entries

Set up Google Analytics and connect to Google Search Console for tracking purpose

Clean up any broken links or 404 errors with redirections

Check website performance and mobile usability and make improvements

Healthy SEO

affordable monthly activity to incrementally improve website ranking

£149 per month

Analysis of opportunities each month. We work with you to produce and improve copy, create images or other content that can be used on and off the website. Our efforts would ideally be integrated with any other PR, social media or marketing efforts.

On-Page Technical SEO: Continuous improvements to performance, meta data and website structure

On-Page Content SEO: Addition of one piece of new content for website or refresh of existing content - e.g. Pages, Blogging, Reviews, Videos / Images.

Grow website reach: New links back to website through sharing and posting content on external websites and Google My Business

Monthly tracking report.

Local SEO

includes monthly activity focused on improving Google local business results

£149 per month

Analysis of opportunities each month. We work with you to optimise your business listings across the world wide web and gain Google reviews. Our efforts would ideally be integrated with any other PR, social media or marketing efforts.

On-Page SEO: Continuous improvements to website content and structure to maximise your local results.

Citation quality: We'll ensure your business Name, Address and Phone number is consistent across the web.

Grow website reach: Identify quality opportunities to build links back to your website through sharing and posting content on external websites and Google My Business

Monthly tracking report.

* all prices are subject to VAT at the current rate

Any questions?

Get in touch here