Search Engine Optimisation
Is your website invisible?
It is if your business is not showing on the first page of Google results for your most important search terms.
In Jan 2024, 94.29% of web pages tracked by Answer the Public got absolutely no organic traffic. To win rankings in search engine results your website needs content that stands out!
SEO or Search Engine Optimisation will help you achieve search rankings, and so doing will build your brand, reach your audience and grow your business.
Is your website invisible?
Good SEO means...
Good SEO means...
Why is SEO so effective?
Did you know?
Did you know?
In 2018, 87% of consumers started their shopping experience online, using both online search and marketplaces.(ii)
Your competitors are investing in SEO because it's effective. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.(iii)
Local Google “near me” searches have increased two-fold since 2017 and 78% of location-based mobile searches result in an offline purchase.(iv)
Search Engine Optimisation gets you places
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1. Front page and ideally top of natural search results for your important search terms
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2. Top of local 'near me' map search results for your important search terms
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3. Prominent and full Google My Business profile, including strong ratings and reviews
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4. Top result for your brand name and multiple links to important pages on your website
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5. Rich personal profile for your business, e.g. Music Artist, Producer, Author etc.
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6. Rich video results for your brand or important search terms
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7. Other rich results, such as images, events listings, products etc.
So how does SEO work? Some truths…
It’s a competition!
Google and other search engines want to give their users high quality results to answer their users’ questions. Website owners and marketers want to make sure their website is highly visible at the top of results. In 2024 AI and Content Marketers are generating more content on the web than ever before, because it is easier now to create it.
But there are still only 10 spots on page 1 of Google.
There is a great competition out there to show search engines whose website is best, all the while Google is tweaking how it makes that decision.
E-E-A-T - Or Experience, Expertise, Authoritiveness and Trustworthiness
For the past ten years Google's algorithm has placed increasing emphasis on sites that produce high quality content, giving them higher rankings in the SERPs. You need to focus on the subjects you are expert in and have first-hand experience of. Then you need to prove that you are an authority, which means endorsements and links from others who reference your article on their websites. Lastly, you need to show you are trustworthy, which means longevity, frequent updates on your website and taking care of user experience and legal requirements, such as a privacy policy.
In a nutshell, there are no shortcuts!
Our goal is to tick as many boxes for search engines as possible, and make your website the most user-friendly, information-rich, mobile-friendly and shareable within your target audience.
This takes time and guess what? Search engines WANT it to take time.
Google wants to rank high-quality, trustworthy content and it takes time to create that content, gain back-link referrals and build that trust. (Sometimes there can be near instant effects when starting SEO, but this really depends on competition for your terms). Consequently, Google prefers established websites with a good track history.
The upshot?
Start the SEO work as soon as possible and begin building your own website’s credibility, trust and authority.
Pricing*
Kick Start SEO
includes a full audit with actions to get the greatest impact straight away
£600 one-off fee
Initial consultation and agreement of your important search terms
Keyword research and competition analysis
Recommendations to optimise webpage headings, page copy, images and meta data (for search engines to read)
Recommendations to add webpage schema (data that helps search engines categorise your content) where applicable
Set up Google My Business, Bing My Places and recommendations for 10 Business Listing websites entries
Set up Google Analytics and connect to Google Search Console for tracking purpose
Identify any broken links or 404 errors that need redirections
Check website performance and mobile usability and make recommendations
Healthy SEO
affordable monthly activity to incrementally improve website ranking
From £600 per month
Analysis of opportunities each month. We work with you to produce and improve copy, create images or other content that can be used on and off the website. Our efforts would ideally be integrated with any other PR, social media or marketing efforts.
On-Page Technical SEO: Continuous improvements to performance, meta data and website structure
On-Page Content SEO: Addition of one piece of new content for website or refresh of existing content - e.g. Pages, Blogging, Reviews, Videos / Images.
Grow website reach: New links back to website through sharing and posting content on external websites and Google My Business
Monthly tracking report.
Local SEO
includes monthly activity focused on improving Google local business results
From £360 per month
Analysis of opportunities each month. We work with you to optimise your business listings across the world wide web and gain Google reviews. Our efforts would ideally be integrated with any other PR, social media or marketing efforts.
On-Page SEO: Continuous improvements to website content and structure to maximise your local results.
Citation quality: We'll ensure your business Name, Address and Phone number is consistent across the web.
Grow website reach: Identify quality opportunities to build links back to your website through sharing and posting content on external websites and Google My Business
Monthly tracking report.