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Kate Smart Fitness Website Screen Capture

Kate Smart Fitness

Posted on 5th November 20148th December 2014 by Cheryl

New Branding, Website & Shop

Kate's fitness business serves women and particularly new mums. She needed an online presence, which we developed to help build her community, through blogging, emails and social media integration. Kate also has an integrated Amazon shop selling complementary products and she plans to develop her service through online membership as well.

Biting the bullet

"Creating a website for my business had been a very large 'elephant task' on my to do list for months when I met Cheryl. I had felt daunted at the idea of creating one, knowing that it would take hours of my precious time to learn how to do it myself, or many £000's of my hard earned cash to pay a large faceless company for something that I would have no idea how to manage, edit and really make my own.

Building the brand

"Cheryl's warm, personable nature meant that she quickly understood what my business is about and as well as having a real flair for the creative side of the process, she is, in my eyes a technical wizard! By the end of our first meeting she had really grasped my offering and how I wanted to portray my business and differentiate it from similar ones. She was on-task right from the word go and made the whole process a real partnership, carefully guiding me and ensuring that I was happy with every decision made and giving me a realistic action plan for copy, pages etc so that I had complete control of how my site was developing.

Looking ahead

"To be empowered in how to edit and re-jig my website was very important to me and Cheryl's handover at the end of the process was so clear, even a technophobe like me could feel in control of the site. As I have developed my business and wanted more from the digital side of things, Cheryl has been on hand to advise on new products that can help it grow and become more profitable. Cheryl has continued to work with me on areas that I have felt unsure about and given me some great advice on how to become more profitable through my web presence. Worth every penny of investment, Gillyfleur.com is the perfect mix of personality, individual understanding and technological prowess to get your business really working for you online."

Kate Smart
Teddington, London

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